The cycle describes the entire marketing cycle. It’s useful to use it as a guide to ensure your content marketing is a success. There can be a lot involved with marketing and easily get overwhelming. The cycle can help you structure and give reassurance to your content creation, especially if you are an entrepreneur and have little to no background in marketing.
I’m going to take you through each step of the Content Marketing Cycle, and you can activate it into your own marketing.
Research and insight
In this stage of the Content Marketing Cycle, you want to get to know your target audience really well. Dig deep into who they are, where they are, what do they like, what challenges them, and where do they go to solve their needs. You want to look closely at their demographics and psychographics.
Now it is time to create goals. What do you want to achieve with your content? Do you have a content calendar that you are using? Set SMART goals that you are able to attain to get the most out of your content marketing. Check out our blog post Set Entrepreneurial Goals for Your Businessto read about what SMART goals are and how to utilize it.
Choose which approach you will use and plan out how you will execute it for your content marketing to be the most effective. You will want to have a mixture of content type to keep your audience engaged. Know what type of content they like the most and make sure to retain their trust in your business.
Finally, it is time to start creating the content! Make sure to consider SEO during your creation as it will be relevant to increase your content visibility. Our blog post SEO 101: A Guide for Beginners is the perfect place to start if you are new to the concept of SEO.
Curating content is another method to sharing high-quality content to complement your own created content. It can be stressful to make your own content all the time, but it is important to know that it is very acceptable for you to curate others’ valuable content.
Figure out which path you want to take to funnel your content. How will you reach your target audience? By finding out where your target audience is, you can maximize engagement by using the most appropriate channels.
After the six steps of the content marketing cycle are complete, you want to look at the results of your content. Which posts have gotten the most engagement? Review your analytics and see if you are getting the response that you want. Make sure you are clear on how you want your followers to engage and what action you will take in response.
Start at the beginning of the Content Marketing Cycle again and you will be constantly repeating it to improve your content.
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