Latest Articles

04/05/2020
A/B Testing Explained

What is A/B testing? An A/B test, also known as a split-test, is a process in which two versions, or elements of a website, are simultaneously shown to different visitors at the same time. Conversions are measured across both versions. The variant that converts better wins. And, that’s the one you should implement on your […]

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29/04/2020
Conversion Rate Optimization (CRO)

You’ve probably heard the term Conversion Rate Optimization (CRO) and may have been told that it’s great thing to improve your website. But, if you’re like many marketers, you may not fully understand what CRO is and how it can help you. This article is here to help demystify things for you and answer your […]

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23/04/2020
SEO: Top 49 local citation sites in Canada

We created a list of the Top 49 local citation sites in Canada where you can publish your business address information to improve your ranking in Google Local search. Definition: A local citation is any mention of your business address and information anywhere on the internet; it includes of your company name, your phone number […]

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28/12/2019
Everything You Need to Know about BERT

Have you always heard about BERT, but never knew exactly what was meant by it? Well, it’s the most important algorithm update Google has made in the past five years. So, let’s get you up to date as well. In this article you will learn: What is BERT Why is everyone talking about BERT? How […]

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09/12/2019
How to Organically Grow Blog Traffic

Blogging is more valuable than ever, but with ­­­­4.4 million blogs being posted every day there’s a pretty fair chance that it is not reaching your target audience. Instead of paying for advertisements, you can implement our tips to organically grow your blog traffic.  There is a lot of competition out there; 43% of B2B marketers say blogging is their […]

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25/11/2019
7 Common SEO Mistakes to Avoid

Search Engine Optimization (SEO) can be confusing at the beginning, but don’t worry we are here to guide you through it! We see a lot of content out there with common SEO mistakes that can be avoided.  Before we begin, do you know what SEO is? Read our blog, SEO 101: A Guide for Beginners […]

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05/09/2019
How Google Reviews Help SEO

Did you know that your Google business reviews have a huge influence on your business' local SEO? As entrepreneurs, we know how important it is to have a good reputation. Let's take a look at an example. After inserting a quick Google search for “Ottawa Coffee”, I found the business that ranked the best coffee due to the […]

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19/02/2018
SEO 101: A Guide for Beginners

If you’re new to SEO, you’re in the right place. There are many different layers of SEO, but I'll start with the basics. This SEO 101 guide is perfect for anybody who has no background in this whatsoever as it consists of jargon that is understandable. Our SEO 101 guide will cover: What is SEO […]

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