Seller & Laframboise Dentistry
Overview
Seller & Laframboise Dentistry is a family-focused dental practice in Ottawa, Ontario, serving the community for over 25 years. Located on St. Laurent Blvd, the clinic offers a comprehensive range of services, from general and preventive dentistry to Invisalign, cosmetic dentistry, same-day CEREC crowns, dental implants, and full mouth reconstruction. Led by Dr. Daniel Seller and Dr. Mallory Laframboise, the practice is known for its warm, personalized approach where visiting the dentist feels like visiting a friend.
What We Have Created
This project was a true collaboration between three teams. Godzspeed led the brand identity and visual design, bringing the practice's warm, approachable personality to life through a refined colour palette, custom photography, and thoughtful animations that give the site a premium yet welcoming feel. The playful hover interactions on the team portraits and smooth page transitions reflect the clinic's core identity, professional care delivered with genuine warmth and personality.
On the development side, WP Expert built the site on WordPress with clean, performance-oriented code and a flexible component structure that makes ongoing updates straightforward for the team. Every design element was translated into a functional, responsive build that maintains visual fidelity across devices.
Digital Moose handled the full SEO strategy, including keyword research, site architecture planning, and the creation of all 17 service pages. Each page was written with search intent and E-E-A-T principles in mind, balancing clinical accuracy with the practice's friendly tone of voice. A comprehensive internal linking structure was built to connect service pages contextually, supporting both user navigation and search engine discoverability. Technical SEO foundations including schema markup, sitemap configuration, and crawl optimization were implemented to position the site for long-term organic growth in the competitive Ottawa dental market.
The result is a cohesive digital presence that reflects the quality of care patients experience at the clinic; warm, trustworthy, and thoroughly professional.