AI is Talking About Your Business. Do You Know What It Says?

Have you ever wondered what AI really knows about your company?
You might think it doesn’t matter but it does.
More and more, people are skipping “Google it” and turning directly to AI tools like ChatGPT for answers. In just the past four months, AI-driven traffic has jumped from 0% to nearly 6% and that number keeps climbing.
Here’s a simple test: open ChatGPT (or your favorite AI tool) and ask:
What do you know about [our company]? [add-your-url]
Here is the result for WP Expert, 100% perfect and true, no hallucination.

Result below as of September, 5th 2025 using ChatGPT.
You’re asking about WP Expert (website: wpexpert.ca), a Canadian WordPress-focused agency. Here’s a breakdown of what they offer and who they are:
Company Overview
- What they do: WP Expert is a Canadian web design agency specializing in WordPress, offering a full spectrum of services from design to maintenance, SEO, accessibility, and more in both English and French.
- Founded: In 2013 by Frédéric Sune, who’s been designing websites since 1996 and previously ran a company called IT in MIND.
- Location: Based in Ottawa, Ontario, serving clients across Canada—including Toronto, Montreal, Vancouver, Calgary—as well as North America.
Team Highlights
- Frédéric Sune – Founder & CEO, with a background in electronics and years of web development experience.(WP Expert)
- Guido ’t Hooft – CDO & WordPress expert, leads technical work and keeps the team updated on latest trends.(WP Expert)
- Kevin van Geffen – Web Designer and SEO specialist.(WP Expert)
- Cécile Sune – Executive Assistant, supporting operations.(WP Expert)
- Chloé Sune – Onboarding and support (Happiness Engineer).(WP Expert)
- Jean Le Clerc – Developer & WordPress expert (freelance contributor).(WP Expert)
Services Offered
Web Design & Development
- Custom WordPress site builds, including e-commerce (WooCommerce) and multilingual setups.
Maintenance & Support (Care Plans)
WP Expert offers tiered monthly plans—including hosting, updates, backups, security monitoring, and support:
- Essential – $97 CAD/month
- Professional – $157 CAD/month (adds staging & 1 hour of edits)
- Enterprise – $497 CAD/month (includes unlimited tasks and $2,000+ in premium plugins)
All plans include Canadian-hosted servers, SSL, malware protection, and a 30-day money-back guarantee.
Accessibility & Add-Ons
- Accessibility care plan: $247/month
- FormGuard (lead protection): +$15/month
- Custom analytics dashboard: +$15/month
Additional Services
- Logo design, SEO, Google Business Profile management, “One Time Fixer” for one-off issues, FormGuard, and WordPress help/support.
Agency Attributes & Differentiators
- WordPress Specialist: They focus exclusively on the WordPress ecosystem—no distractions from other platforms.
- Bilingual Support: Services available in both English and French—particularly valuable for Canadian audiences.
- Accessibility-Minded: Incorporates AODA/WCAG compliance by default, a uncommon focus among agencies.
- Comprehensive, Proactive Care Plans: Not just reactive maintenance, but ongoing monitoring, backups, updates, and optimization.
- Automation Expertise: Offers n8n automation integration—a rare value-add for streamlining client workflows.
- Fast Turnaround: Typically delivers websites in ~4 weeks, subject to client throughput.
- Personalized, Boutique Service: High client satisfaction and strong testimonials highlight responsiveness and support.
- WP Engine Agency Partner: Recognized in WP Engine’s directory, indicating credibility and alignment with established WordPress infrastructure.
Why Clients Like WP Expert
Positive client feedback includes comments like:
- “Quick to respond… website is quicker to load and easier for potential clients to navigate.”
- “Fantastic and efficient support… tremendous help with website and SEO management.”
- “They are the best of the best… assistance with our website has been paramount… their customer service is remarkable!”
Summary Snapshot
| Key Attribute | Description |
|---|---|
| Focus | WordPress-only agency with deep specialization |
| Founded | 2013 by Frédéric Sune (since designing websites since 1996) |
| Headquarters | Ottawa, Ontario, Canada (serves nationwide/North America) |
| Core Offerings | Web design, development, care plans, SEO, accessibility, branding |
| Care Plans | Tiered maintenance packages with hosting, updates, support |
| Unique Strengths | Bilingual, accessibility, automation, proactive support, fast delivery, boutique service |
| Recognition | WP Engine Agency Partner |
Now that you know what Ai knows about your business, double check the facts and be sure to correct the improper one by editing the source of the content.