Toronto Web Design – WordPress Specialists
Since 2013
TORONTO, ON
WordPress-exclusive specialists since 2013. Frederic and his team build and maintain WordPress sites for Toronto businesses: no account managers, no platform compromises, no shortcuts.

Trust On Experience!
300+
Clients Served
220+
WordPress Sites Managed
2013
Founded

Why Toronto Businesses Choose a WordPress Specialist
Toronto is Canada’s most competitive market for almost everything; web design included. Whether you’re running a law firm in the Financial District, a healthcare clinic in Midtown, a tech startup in Liberty Village, or a nonprofit serving communities across the city, your website is doing sales work around the clock. In a market this crowded, a generic build on a platform your developer barely understands isn’t a neutral choice. It’s a disadvantage.
WP Expert is WordPress-exclusive. While most Toronto web agencies position themselves as generalists offering Shopify builds one week and Squarespace sites the next, Frederic and his team have spent over a decade going deeper on one platform. That focus pays off in ways that are invisible until something goes wrong: faster diagnosis, cleaner code, and a team that understands WordPress well enough to tell you what not to do, not just what they can build. We don’t build on anything but WordPress, and we do it exceptionally well.
Frederic founded WP Expert in Ottawa in 2013 and has been building websites since 1996. Every client, Toronto included, works directly with him and his team. There are no account managers between you and the people doing the work, no handoffs after the invoice is paid, and no disappearing act after launch. The same founder-direct accountability that has kept clients with WP Expert for seven-plus years applies to every new project, regardless of where the client is based.
Content Is King
A strong WordPress website starts with content, not design. Toronto businesses often come to WP Expert with a clear visual idea and no clear message and a beautiful site with weak content will underperform a plainer site with a sharp one every time. That’s why WP Expert’s workflow is structured around your content before a single page is touched. You know your clients, your market, and your value better than any designer does. Frederic and his team build the process around drawing that out of you rather than designing around a gap.
WordPress Web Design Toronto
If content is king, then design is prince charming. Toronto has no shortage of agencies willing to sell you something that looks impressive in a proposal and underdelivers in production. The difference between a custom WordPress build and a dressed-up template becomes obvious six months after launch, in page load times, in how easily your team can update content, and in whether the site actually converts the traffic it receives. Every WordPress web design Toronto project WP Expert delivers is built from the structure up using custom theme development and Gutenberg: no shortcuts, no off-the-shelf themes, and no code that creates problems the moment you try to grow.
Website Design Pricing Package
Web design pricing can vary depending on how much you want it customized, researched, and revised. Our team wants everyone to be able to access quality websites, whether they run a big or small business. Therefore, we have created 1 premade package deal and of course, we also provide tailor-made services to meet all of your design wishes. Depending on your wishes the price can increase. You will receive a custom made quote based on those wishes.
Price below is in Canadian dollars. If you prefer another currency, just send us a message to ask for the possibilities!
Package Deal
$4,997
CAD
You’ll get a custom-built WordPress website of up to 10 pages, designed around your content and brand style with 1-on-1 designer access throughout.
Every build includes mobile responsiveness, contact form setup, Google Maps integration, social media integration, a mailing list plugin, analytics installation, 10 stock photos, and 2 rounds of revisions.
Custom scope and tailor-made pricing are available for projects that go beyond this: just request a Free Estimate and Frederic and his team will put together a quote based on your specific needs. Logo design is also available as a separate service if you need your brand brought in line with a new site.
WordPress Maintenance & Care Plans in Toronto
How will we protect your kingdom? In Toronto’s business environment, your website isn’t a one-time project: it’s infrastructure. Outdated plugins, security vulnerabilities, and unmonitored downtime don’t just cause technical problems; they cost clients and credibility. WP Expert treats website maintenance that Toronto businesses depend on as a co-equal core service, not a bolt-on afterthought.
Choose the plan that fits where your business is:
(All of our prices are in Canadian dollars)
Essential
$97
CAD / month
Basic WordPress Website Maintenance services.
Your Maintenance Package:
- Free migration of your site*
- All-inclusive WordPress hosting
- Data Hosted in Canada
- SSL & Malware Protection
- Security Monitoring
- All Software & Plugin Updates
- Daily Backups
- Broken links check for SEO
- Weekly email testing
- Monthly report
- Unmatched WordPress Support
- FormGuard protection +$15
- Analytics Dashboard +$15
Professional
$157
CAD / month
Everything from the Basic WordPress Website Maintenance plan + 1h of edits and staging environment.
Your Maintenance Package:
- Free migration of your site*
- All-inclusive WordPress hosting
- Data Hosted in Canada
- SSL & Malware Protection
- Security Monitoring
- All Software & Plugin Updates
- Daily Backups
- Broken links check for SEO
- Weekly email testing
- Monthly report
- Unmatched WordPress Support
- Staging Environment
- 1h of site updates
- FormGuard protection +$15
- Analytics Dashboard +$15
Enterprise
$497
CAD / month
Everything from the Professional WordPress Website Maintenance plan + unlimited tasks and +$2,000 of premium plugins.
Your Maintenance Package:
- Free migration of your site*
- All-inclusive WordPress hosting
- Data Hosted in Canada
- SSL & Malware Protection
- Security Monitoring
- All Software & Plugin Updates
- Daily Backups
- Broken links check for SEO
- Weekly email testing
- Monthly report
- Unmatched WordPress Support
- Staging Environment
- $2,000+ Premium Plugins
- 20% discount on our hourly rate
- Unlimited site updates**
- FormGuard protection +$15
- Analytics Dashboard +$15
All plans include free site migration and a 30-day money-back guarantee. For Toronto businesses running active lead-generation campaigns, FormGuard ($15/month) monitors your WordPress contact forms around the clock catching submission failures or delivery issues before they become missed opportunities. WordPress support clients submit tasks via ticket; turnaround is one to two business days, handled by the same team that built and knows the site.
Add-ons:
FormGuard Protection – $15/month
Custom Analytics Dashboard Service – $15/month
Accessibility Care Plan – $247/month
Read our Terms of Services here.

Code-Level Performance and Accessibility for Toronto Websites
Technical depth is where WordPress exclusivity becomes most visible. At WP Expert, performance and accessibility work happens in the codebase itself — not just through plugin settings or theme configurations, but in the actual structure of how your site is written and how it communicates with browsers, search engines, and assistive technologies.
Every build implements semantic HTML structure, which means your site’s code clearly communicates its content hierarchy: a direct benefit to both SEO rankings and accessibility compliance. For Toronto businesses, WCAG (Web Content Accessibility Guidelines) 2.1 Level AA is increasingly non-negotiable. Ontario’s AODA (Accessibility for Ontarians with Disabilities Act) requires accessible websites for many organisations, and the consequences of non-compliance extend beyond fines: they affect who can actually use your site. Healthcare providers, law firms, nonprofits, and any business serving the public have particular reason to take this seriously, and WP Expert builds to this standard from the first line of code.
Core Web Vitals scores, page load times, and crawlability are engineered in from the start rather than patched on at the end of a project. For organisations with ongoing accessibility obligations, the Accessibility Care Plan ($247/month) pairs a dedicated monitoring plugin with 1.5 hours of monthly support to review reports and resolve new compliance issues as they arise.
Industries We’ve Served
WP Expert has built and maintained WordPress sites across a wide range of industries since 2013. For Toronto specifically, the clients we work with most tend to come from healthcare and medical practices, law and professional services, tech startups and SaaS companies, nonprofits and community organisations, and financial services and consulting. If your industry isn’t listed, it doesn’t matter: the WordPress development skills transfer. Browse the web design portfolio to see the range of work.
Let Our Exemplary Track Record Speak For Us
Client FeedbackI'm very pleased with the services you’ve provided! Your responses have been efficient and well-targeted. I also appreciate that you ask questions or request to connect and get clarification if you’re uncertain about something. And, you’re quick to fix any errors that I spot..Thank you!
Fantastic and efficient support from WP Experts! They have helped us tremendously with all of our web needs. We cannot recommend them enough!!!
Prompt, professional, and knowledgeable service with a quick turnaround. WP Expert made the whole process easy and stress-free. Highly recommend!
WP Expert has been fantastic to work with. They kept our WordPress website running smoothly, always ensured plugins were updated, and made sure we stayed fully compliant with Ontario’s AODA standards. Whenever we had questions or issues, their team responded quickly, professionally, and resolved everything without hassle. Frederic Sune and his team were a pleasure to work with—knowledgeable, reliable, and genuinely committed to excellent service. I highly recommend WP Expert to anyone looking for dependable WordPress support and maintenance.
The service and expertise provided in resolving my web issues were exemplary especially in dealing with a non-techy client. I can say this after having had very frustrating level of web/url support services from both GD and WP…all of which led me to Frederic at WP Expert.Frederic listened, questioned, explained and resolved my issues within days of having made contact. As a non-techy, I will continue to rely and use their WP support services.
Need Help Deciding What Your Site Needs?
Toronto has more web agencies per square kilometre than almost any city in Canada. Comparing proposals, decoding pricing structures, and figuring out who’s actually going to deliver is its own full-time job. Schedule a call with Frederic directly: not a sales rep, not a project coordinator; and get a straight answer about what your site actually needs and whether WP Expert is the right fit to help.
Let’s Virtually Meet!Meet the WordPress Experts Behind Every Project

Frederic Sune started building websites in 1996. He founded WP Expert in 2013 as a one-person Ottawa operation and has grown it into an agency managing over 220 WordPress sites for 300+ clients across Canada and internationally. What hasn’t changed as the agency has grown is the access model: Frederic is directly involved in every client relationship, with no account managers between you and the people doing the work.
On the technical side, Guido leads as CDO and WordPress expert since 2019. His focus is taking every build further keeping the team current with the latest WordPress developments and holding every project to the kind of perfectionist standard that shows up in the codebase, not just the design. When your site is in production, it’s Guido’s technical rigour that keeps it there cleanly.
For Toronto clients, the more relevant question isn’t distance: it’s access. Toronto is full of agencies with local offices and no direct line to the people doing the work. With WP Expert, you’re working with Frederic and his team directly, every time. No account manager relaying messages. No junior developer you’ve never spoken to making decisions about your site. The Ottawa base is irrelevant; what matters is that the people responsible for your project are the ones you’re talking to.
Frequently Asked Questions
WP Expert’s Package Deal starts at $4,997 CAD — a fixed price for a custom-built WordPress site of up to 10 pages, fully designed around your content and brand. For projects that require more pages, custom functionality, or a broader scope, Frederic and his team prepare a tailored quote. There are no hidden fees and no platform lock-in.
Yes — WordPress exclusively, and that’s a deliberate choice. WP Expert doesn’t build on Shopify, Wix, Squarespace, or any other platform. Focusing on one platform means the team goes deeper on it than any generalist agency can, which translates directly into better builds, faster troubleshooting, and more useful long-term support.
Yes. All project stages — discovery, design, development, review, and launch — are handled through digital channels. WP Expert serves clients across Canada and internationally from its Ottawa base, and every Toronto client receives the same direct access to Frederic and his team as any other client in the portfolio. Distance has never been a factor in the quality or responsiveness of the work.
A WordPress specialist works exclusively within one platform’s architecture — its database structure, hook system, block editor, builder tools, and security model. That specificity means faster diagnosis when something breaks, cleaner code when something is built, and genuine fluency with the SEO and performance levers that move a site up the rankings. A generalist may produce a visually similar result; a WordPress specialist produces a more technically sound one.
Every WP Expert care plan includes Canadian-hosted WordPress hosting, SSL and malware protection, security monitoring, daily backups, all software and plugin updates, broken links checks for SEO, weekly email testing, and monthly reporting. The Professional plan ($157/month) adds a staging environment and one hour of monthly edits; the Enterprise plan ($497/month) adds unlimited tasks and $2,000+ in premium plugins. All plans come with a 30-day money-back guarantee.
Let’s Talk About Your Toronto WordPress Project
Toronto’s market rewards businesses that invest in their digital presence seriously and punishes those that treat their website as a one-time expense and move on. Whether you need a new WordPress build, a maintenance partner for a site you’ve already invested in, or both, let’s have a direct conversation about what your business actually needs. No pitch deck, no pressure; just a clear discussion about whether WP Expert is the right long-term partner for your site.
Free EstimateLet’s Virtually Meet!