SEO Tips for WordPress Blogs
Search Engine Optimization (SEO) is a staple for WordPress blogs. Did you know that there are over 4.4 million blogs posted a day?
Your blog will be hidden amongst the other blogs in no time! SEO can improve your blogs visibility, but it requires your time to understand SEO and to put it into practice. Don’t worry, we’ll give you important SEO strategies to apply to your WordPress blogs!
WordPress provides a user-friendly platform for bloggers to use. It is the industry leader; 34.6% of websites are made using WordPress and has a content management system market share of 61.4%. All the basics of SEO are covered within WordPress and it lets users to easily navigate.
Before we begin, take a look at our SEO 101: A Guide for Beginners blog as it will provide you with a general understanding of SEO.
1. Create Keywords
Keywords are what gets your blog at the top of the list in a Google search. For each article create a keyword strategy and enforce it to maximize the SEO for blogs. There are many platforms out there that provide you with predictive metrics and identify high-impact suggestions. We suggest Moz, Textmetrics, Ahrefs, Kwfinder, and Google Keyword Planner as tools to find the best keywords.
Use the keywords in titles and header tags to boost your SEO value and engage readers in your content. Header tags, such as H2 and H3, instantly make it more readable and serve as visual cues. Many readers skim blogs and focus more on the portion that is captured by the heading that interests them. This doesn’t only count for readers, but as well as search engines. Google scans your blog for content relevant to the searched words and looks at the header tags to understand what the content is about.
That is why it is crucial to make it easier for Google to find the words. The header tags don’t necessarily improve your SEO ranking but provide SEO value. The header tags are an important part of your SEO as they help Google find the keywords. This method of optimization should be always be done!
2. Quality Content
After conducting target audience research, you will be able to garner content that targets them. Don’t underestimate the quality of content as it can improve your ranking on Google search. Pay attention to grammar, structure, and error-free writing.
Have troubles with creating quality content? There are tools to help you. Besides providing keyword input, Textmetrics can help you with quality content. The platform contains a set of algorithms that are able to interpret wording and suggest changes while writing a text.
3. Alter default Permalink structure
The default structure for permalink (URL) is not SEO-friendly as it does not contain any keywords. It is very easy to change your default setting.
How to change your default permalink:
- Go to your WordPress dashboard
- Open up ‘Settings’
- Click on ‘Permalink Settings’
- Select ‘Post Name’
Make sure that you use a URL that includes keywords from your article to optimize your blogs. It should look something like this: https://example.com/your-post-titel.
4. Add Meta tags
Meta descriptions show up under your site name on search engines. These sentences are one to three sentences long and hook in the reader. Simply put, meta descriptions should tell your audience why they should click on your blog and read it. Adding meta tags will enhance your SEO and visibility and will encourage readers to visit your blog.
5. Build Links
Add links to your blog to enhance the likelihood of your post being at the top of search engines. Research has proven that the more links, external and internal, influences your SEO. External links to other sites is very important, but also internal links will improve the visibility of your other blogs. Don’t forget to include your social accounts on your blog and encourage readers to interact with your social media accounts and on your blog.
6. Create a sitemap
A sitemap is a map of your website that allows users and search engine crawlers to understand the structure of your website and easily navigate. It’s a list of URLs that you want to have public to help search engines index your site. WordPress dives into the topic and explains how to create a responsive sitemap in a matter of seconds.
By implementing our top 6 SEO strategies into your blog is vital to see a difference. Its importance is only growing more as more and more blogs come out every day. Don’t let your blog get mixed with the other ones, let it shine and be seen by readers. It’s a necessity that all bloggers need to follow in 2019.