Skip to content

Duplicating a Page in WordPress: Essential Methods

By: Kevin

Duplicating a page in WordPress

If you’re a business owner or decision-maker looking to create an impactful online presence, you’re likely considering WordPress as your platform of choice. WordPress is a versatile and powerful tool that enables you to build and manage websites with ease. In this article, we’ll delve into a crucial aspect of website management: duplicating pages. Whether it’s for A/B testing, streamlining design, or avoiding duplicate content woes, duplicating pages in WordPress can save you time and enhance your website’s effectiveness. 

Reasons to Duplicate a Page or Post

Imagine this scenario: You’ve crafted a stunning landing page to launch your latest product, or written an engaging blog post that resonates with your audience. You’re eager to test its effectiveness with different audiences through A/B testing. Instead of recreating the entire post or page, there’s a smarter way – duplicating the content of your original page. Duplicating pages and posts allows you to make slight tweaks to cater to different audiences while preserving the core design or message, thus reducing design time and maintaining consistency.

The principle for copying posts is essentially the same as for pages. So, whether you’re working with pages or posts, you can efficiently duplicate them and make the necessary adjustments.

Furthermore, if your website is expansive and involves collaboration among team members, you’ll appreciate the ability to duplicate a post or page. Consider a situation where you’re building a comprehensive site with multiple sections or running a blog with various categories. Duplicating pages or posts becomes a strategic move, ensuring that each team member can add their content without compromising timelines or upsetting colleagues. It’s all about working smarter, not harder, and having efficient duplication methods for both pages and posts at your disposal can be a game-changer.

Differences and Similarities Between Posts and Pages in WordPress

In this post, our primary focus will be on the process of duplicating pages. However, it’s worth noting that the same principles apply if you’re looking to duplicate posts (or custom post types). 

While posts and pages in WordPress may seem similar in structure and editing interface, they serve different purposes depending on your objectives. Pages are generally used for static content that serves as a cornerstone for your website, like ‘About Us’ or ‘Contact’ pages. These are pages you’d often link to from your site’s main menu. On the other hand, posts are dynamic and better suited for timely content such as blog articles, news updates, or any content that you’d like to be organized chronologically or by categories. Posts often benefit from being regularly updated and are usually designed to engage the community, often through comments and social media shares. 

Understanding these situational uses can help you make more informed decisions about when to use a page or a post. In most situations, you can apply the same methods we cover below on how to duplicate a WordPress page to posts as well. 

The Pitfalls of Duplicate Content

Before we dive into the methods of duplicating pages, let’s address a critical concern – duplicate content. While duplicating pages is a great strategy, presenting duplicated content on your website can lead to SEO challenges. Search engines like Google aim to provide users with diverse and relevant search results. If your site contains multiple pages with identical content, it confuses search engines and can lead to ranking issues.

To navigate this, it’s essential to use duplicated content strategically. Ensure that duplicated pages serve a purpose, such as catering to different user segments or offering translated versions of your content. If this isn’t properly managed, it could impact your website’s visibility in search results. 

Methods for Duplicating Pages (Manual or Plugin)

Now, let’s explore some practical methods to duplicate pages in WordPress: 

Using a WordPress Plugin 

WordPress plugins are like power-ups for your website. They add functionalities without requiring complex coding. One such plugin is the “Duplicate Page” plugin. Installing it is a breeze – head to the “Plugins” section in your WordPress dashboard, click “Add New,” and search for “Duplicate Page.” Install and activate the plugin.

duplicate page plugin

Once activated, navigate to “Pages” and “All Pages.” Hover over the page you want to duplicate, and voilà – you’ll notice a new option, “Duplicate This.” Click it to create an exact copy of the page. Don’t forget to edit the permalink to match the new content.

duplicate this

For people who make use of Guttenberg Blocks (for example in a custom WordPress theme), we recommend this method. Especially for the site owners that make use of our unique Gutenberg Theme Design workflow. We also recommend deleting the plugin again when you are done to keep optimal performance and security.

Note: In most situations, a duplicate post plugin also allows you to copy a page and vice versa. 

Manual Copy and Paste Method

If you prefer a hands-on approach, the manual copy-and-paste method is for you. Head to “All Pages” and locate the desired page. Click “Edit” to access the page editor. Highlight the content you want to copy within the main content area, right-click, and choose “Copy.”

Now, click the WordPress icon at the top to return to the “All Pages” screen. Click “Add New” to create a new page. Right-click in the editor and select “Paste” to transfer the content. Make any necessary edits, and hit “Publish.”

Exploring Methods for Page Builders


If you’re using the Divi Builder, your duplication process gets even simpler. Divi Builder is a user-friendly page builder that streamlines website creation. When editing a page with Divi Builder, you’ll encounter a popup offering three options. The magic happens with the third option, “Clone Existing Page.”

divi clone existing page

Select this option, and you’ll see a list of existing pages on your site. Choose the page you need to duplicate, and Divi will create a brand-new, editable duplicate. The beauty here is that you don’t need to worry about permalinks – you’ll be working on a fresh canvas.

Additionally, Divi offers a treasure trove of pre-made layouts called Divi Layouts. These layouts encompass entire page designs and content. With over a thousand layouts, you can jumpstart your design process or save your custom layouts in the Divi Library for later use.


If you’re utilizing Elementor, a widely used page builder for WordPress, you’ll find the duplication process to be quite straightforward. When you’re in the Elementor editor, go to the bottom left of your screen, click the arrow to the right of the UPDATE button to open the Save Options, click Save as a Template, give the template a suitable name and finally click SAVE. The template will then be saved to your Elementor template library under the name you chose.

elementor duplicate page

Oxygen Builder

Oxygen Builder, known for its advanced customization capabilities, also provides an efficient way to duplicate pages. To get started, open up the page you want to duplicate by selecting “Edit” rather than “Edit in Oxygen” since we’re going to copy the JSON code.

oxygen edit insteadof edit with oxygen

Once the page has been opened for editing, scroll down to the “Oxygen” meta box and expand the “+ JSON” dropdown.

oxygen copy the json code

Copy the entire JSON code and paste it into the same box on the new WordPress page you want to create. Once you’ve done that, save or publish the page. And voila! You have successfully duplicated your Oxygen page.

Best Practices and Tips

  • Evaluate the method that suits your needs best.
  • Maintain a consistent naming convention for duplicated pages.
  • Update permalinks to avoid confusion.
  • If using special code, switch to the text/HTML tab to ensure accurate copying.

Other Third-Party Plugins and Solutions

In addition to the plugin we covered earlier, the WordPress ecosystem offers an abundance of plugins designed to address specific duplication requirements. Some plugins offer more advanced features like batch duplication, automated content generation, or integration with third-party services. When exploring plugins, pay attention to user reviews, ratings, and compatibility with your current setup. Additionally, ensure that the plugin’s features align with your intended use case to avoid unnecessary complexity. 

A couple of plugins that are worth mentioning:


In the dynamic world of WordPress, efficient page duplication is an invaluable skill. While WordPress lacks a native duplication solution, there’s no shortage of tools to make the process seamless. Whether you’re a business owner aiming for streamlined content creation or a decision-maker seeking design consistency, the methods outlined here will undoubtedly enhance your website management experience.

Remember, duplication is not just about saving time; it’s about maximizing your website’s potential. By employing tools like the Duplicate Page plugin and Page Builders, you’re equipping yourself with the means to accelerate your processes, create content more efficiently, and seamlessly copy pages across your WordPress website.

As you embark on this journey of efficient page duplication, consider seeking assistance from professionals who understand the intricacies of WordPress. WP Expert specializes in building custom WordPress sites tailored to your business’s unique needs. For a consultation on how to harness the full potential of WordPress, reach out to us and let’s embark on this exciting website-building journey together.