You’ve probably heard the term Conversion Rate Optimization (CRO) and may have been told that it’s great thing to improve your website.
But, if you’re like many marketers, you may not fully understand what CRO is and how it can help you.
This article is here to help demystify things for you and answer your basic questions.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO), also sometimes called conversion optimization, or conversion optimization, is a system that applies data analysis to increase the rate, or percentage, of web visitors who convert on your site.
What does it mean to “convert”?
A web visitor is said to convert when they complete a desired action on your website, like filling out a quote form, or purchasing a product.
When this action occurs, it is called a conversion.
The ultimate goal of CRO is to increase the number of conversions on your website, bringing you more leads, money, and revenue.
Why is CRO beneficial?
The short answer is because it brings your site more money.
The average website conversion rate hovers between 1-5%. That means, for every 100 visitors coming to the site, only 1 to 5 of these people complete the desired action, like making a purchase, or signing up.
As a result, most websites are losing huge amounts of money because they’re not optimized for their visitors!
But, small improvements can make a big difference.
Optimizing your website can deliver huge returns. In eCommerce, an optimized site means more shoppers become buyers. And, revenue increases.
If you’re trying to generate leads, an optimized site means more people will sign-up.
Whatever your conversion objective, optimizing your site can help turn prospective customers into profitable ones.
How can I increase conversions on my site?
The most effective way to increase website conversions is to have a skilled CRO expert conduct a website audit on your site.
A website audit uses analytics data to examine the pain points, or areas where your customers are having difficulty navigating your site.
The goal of the audit is to provide you with a succinct analysis of your current website performance, and give you tangible, concrete solutions for optimizing your conversion rate, bringing you increased revenue.
After a conversion audit is conducted, it may be suggested that you A/B test certain elements on your website, to determine if one version will outperform the other.
To learn more about how we can help you get more leads and money through CRO testing, get in touch.