If your website is your first point of contact, you want to make sure it blows your visitors’ minds faster than you can say “buy now”. You want your target customer to know who you are, why you do what you do, and how your service/product changes their life.
If only it were as easy as it sounds!
Unfortunately, it’s too easy to get trapped in the mangled web of the internet with endless resources on how to get clients, how to build your brand, how to build an email list, blah blah blah. I’m sure you’ve heard it all. I have!
That’s why I want to let you in on the BIGGEST mistake I see new business owners make when building their websites. I don’t want you to make the same mistake.
But before I let you in, I want you to stop focusing on every other part of your business until you implement the steps in this guide. If you read this thoroughly and implement the steps ASAP, you will see results. This will help you strengthen every aspect of your business: marketing, advertising, content creation, and much more.
Ready to supercharge your website and create an unforgettable brand?
The #1 Easiest Hack That Can 10x Your Conversions Is……
State your value proposition clearly and cohesively across all pages of your website.
If you’ve been in business awhile, chances are you’ve already stated your VP. If your business is brand new, you might not be familiar with what a VP even is. Whichever category you fall under, this will help you get clearer.
In a nutshell, a value proposition is a statement that explains how your product solves customers’ problems, delivers specific benefits, and tells your ideal customer why they should buy from you instead of your competition. Your VP can be 5 words or 1 long sentence – length doesn’t matter as much as the importance of making sure it’s clear and cohesive across all pages of your website. To do that, you need a functionable website + a smart copywriter (both of which we can help you with).
Bonus Tip #1: A value proposition is something a real human should be able to understand. It should come across as personable, not corporate.
Bonus Tip #2: The most important placement of your VP is your website homepage. Your visitors should be able to figure out what your VP is in the first 10 seconds of visiting your site. If it takes any longer, they’ll move on to your competition.
Defining your winning value proposition is only half the puzzle. The second part is making sure your web design ensures your VP is highly visible.
Basically, your VP won’t matter if your web design isn’t user-friendly and easy on the eyes.
To your online success,