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Top 6 Social Media Marketing Tools

By: Annika Peveril

Top 6 plus bonus Social Media Marketing Tools

There are many different aspects of social media and it can get very overwhelming. Let’s make your workload easier by sharing our top 6 Social Media Marketing Tools to help you organize!

UPDATED: February, 19th 2023 – Removed Grum and Added HeroPost

Here’s our list of the top social media marketing tools every marketer should be using in 2018.

1. Hootsuite

Hootsuite is the best scheduling platform. It allows you to schedule posts for Instagram, Twitter, and Facebook. You can create, manage, schedule, and publish your posts using this platform. If you are a social media manager, you can add all your accounts you manage to Hootsuite.

Even though it can cost money, it is worth it. It also provides analytics for you to take into consideration before continuing to create more content. By looking at the analytics, you can see which types of posts did well and which didn’t. Hootsuite is very well known and many big businesses like Herschel, WWF, and David’s Tea use it.

2. Canva

This FREE platform is a go-to for many social media marketers as it’s an easy platform to make graphics. They have different templates, fonts, colours, and images. It’s as simple as dragging the item onto the page and sizing it correctly.

3. Evernote

Stay focused and on top of things! Evernote allows you to create lists and check them off as you go. You can create different notebooks to keep your professional and personal life separate

4. Slack

Slack can be your virtual office. These days, so many of us work on our laptops and don’t physically go to an office. Slack allows you to communicate with your colleagues.

It isn’t only for internal communication, but to create online groups as well. To be in a group, you have to be invited and then you can chat with the people within that community.

5. Hero Post

Instagram is very popular right now. It has integrated business tools and allows businesses to promote their service or/and goods. Grum is the best scheduling tool for Instagram and allows you to plan and create multiple posts in one sitting. Now you never have to worry and turn on your phone alarm to post on time.

6. Quuu

Want to populate a feed and not let it waste your precious hours?

Quuu will create and post content for you. All of the content has been hand-curated by real people to make sure it’s legit. Get more followers by letting Quuu fill up your profile with quality content.


Milanote is an easy-to-use tool to organize your ideas and projects into visual boards. You can work with your team on upcoming Social Media publications on a share visual board.

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