It’s been decided: creating quality content is the most effective way to market a business. 

We are surrounded by content noise when we scroll through our social media feeds. Every business, every entrepreneur, every influencer is publishing content and trying to be heard. It’s a fight that can’t be won by everyone. But, there are ways to stand out from the rest and be in the lead of the battle.

Quality content is the type of content that achieves its marketing goal. Such goals could be:

By identifying your goals, you are one step closer to generating quality content. But the question still remains; how can you create quality content?

Follow these tactics and you are well on your way. 

1. Monitor your social media streams

Be sure to pick up on social cues and trends by constantly checking your social media streams. Take note of what your followers are posting about. Follow people in your industry such as customers, competitors, partners, etc. Get inspired by the content you see and see what gets the most reactions. Notice which posts have more engagement and why that could be. 

2. Understand your customers

Make the customer feel like they are the only one and focus on their needs. Take each relationship as unique and treat it that way. To achieve that, you need to understand their behaviours and develop effective personas. Conduct research to know who they are and what will gain their interest.  By illustrating your core customers, you can create quality content that they are interested in. This strikes a chord with your audiences and maximizes engagement. Customer knowledge is powerful and gives you the ability to catch their attention by knowing what they like, who they are, what their typical behaviour is, etc. 

3. What are your competitors doing?

Check out what type of content is most likely to be shared by your competitors. Identify influential bloggers and social media influencers that they are collaborating with. Don’t copy what they are doing. You want to make sure that you aren’t missing anything and can use it as a guide, but you want to stay unique. You want your audience to choose to click on your content, not your competitors. What makes yours different than theirs and what type of content would your users find more valuable.

4. Test your titles

Your titles should contain your primary keyword, but at the same time entice people to click and read. It needs to stop people from scrolling through their feeds and follow your link to your quality content. Your titles need to be catchy and mysterious. Get creative and consider what would intrigue your clients to engage. Check out this article to learn how to make the best click bate worthy titles. 

5. Create engaging content

High quality content is only achieved if its engaging. Hook in the reader with your title and with your introduction. Your content should make them curious and intrigued to read until the end. Leave the reader with questions and give them the ability to leave comments and react to your content. Not only is engaging content helpful to achieve credibility for your brand, but it is better for search engines to notice your content. Another technique that helps clarify a point and catch your readers attention, is using anecdotes. People will be able to relate or have a better understanding of your content. 

6. Be accurate

To build trust with your clients you need to provide them with the correct information. Don’t tell them anything that you can’t back up with proof. Referencing can only help and is worth to do. Consider who you are linking to and evaluate their credibility. Not only does it build trust, but it also improves search engines. Check out our blog SEO 101: A Guide for Beginnersto find out how and why you should be linking within and outside of your company.

7. Optimize your quality content

At this point you should have created your content and are ready for the last step before you publish: optimizing it for search engines. This is better known as SEO and has more depth to it. 

Easy tasks to optimize your content: 

8. You’re so close, but we’re not done yet. Now, it’s time to measure your contents performance

You might think that it is high quality content, but you will only know for sure once you analyze the numbers after its been published. Look at your marketing goals you established before and compare them with your ranking on google, customer engagement, retention, and conversions. Learn from your performance and improve for your next content creation! Need some more guidance on how to assess and adjust your marketing goals? Our blog 5 Simple Content Marketing Tips for Entrepreneurs provides more information.

Thanks for reading! Tweet us if you have further questions about how to create quality content. 

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Remember when making a website was hard? Once upon a time, before you even thought about web development, you’d probably want to read three or four books on coding. And maybe take a course in web development. Heck, with all that in the way of a website, you’d probably end up just hiring someone!

But, like most areas of tech, web development has recently been undergoing something of a transition. Companies like SquareSpace have sprung up all over the place, promising easy website creation (for a small fee). It almost harkens back to the glory days of the internet, when Geo-Cities was pioneering easy, drag and drop web development.

But Geo-Cities is dead—killed by the march of internet progress. WordPress has emerged as its likely successor, but to see it as a Geo-Cities copy-cat would be a bit of a misunderstanding.

WordPress has a reputation of being “the website that teenagers use to blog about their feelings.” That’s Tubmlr, my friends! WordPress is actually a fairly flexible platform, and it’s growing in popularity. Something around 394 people use a WordPress website a month, most without knowing it. TED, CNN, the NFL and even the Ottawa Citizen all use WordPress as a backbone for their blogging system. More and more, it’s becoming clear that WordPress is a dominant force in web development.

So what does that mean for you? Well, it means that you have an excellent open-source development utility at your disposal, should you ever feel the need to start a website. But the popularity means something else. Like phone platforms, web development platforms are essentially as good as they are popular. More popularity means more “plugins,” a software add-on that adds functionality.

Plugins in WordPress are so plentiful and easy to come by that it almost seems like cheating. You can get plugins that create simple forms for your clients to fill out, emailing you the results of the forms on the fly. You can get plugins that monitor user activity, and even some that install ads that you can make money off.

Not to mention the hundreds, maybe thousands of free themes available. Themes basically take care of the nitty gritty aspects of web development. They allow you to outsource the look of the website to someone else. And if you want your website to have a unique flavour, most themes allow plenty of customization, so you can stick that photo of your cats in the background. Yeah! Cats!

But what really makes WordPress appealing is its ease of use. If you’ve ever used Outlook, or even Gmail, you’ll have a pretty good idea of how to use WordPress. It’s not exactly drag-and-drop (there’s really nothing to drag), but it’s almost easier than that. Creating a post in WordPress feels like sending an email. Granted, this is an email that potentially millions of people might read, but you get the idea.

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