Social media marketing is a twister game that can be approached by many angles to succeed. However, it’s not that easy and we can make silly social media marketing mistakes. 

They are very common mistakes, but they also can be avoided and fixed. We’ve compiled the top six social media marketing mistakes:

1. Profile is incomplete and boring

The profile page is the first thing that potential followers see, therefore it is vital to have it be presentable. It needs to have the necessary information on it such as: profile photo, cover photo, website link, and a short and understandable bio. Seize the opportunity to enhance your brand identity and make the profile photo cohesive with the cover photo. Furthermore, make sure the tone of voice you use in your bio is appropriate with your business. For example, if you are targeting youth, you will want to use jargon that they relate to. All these essentials should be on the first page and be easy to comprehend. 

2. Not knowing the difference between the social media platforms 

Be aware that each platform is different. This is a common social media marketing mistake because many people think that they should post the same content on all their platforms. Unfortunately, it's not that easy.

Don’t treat all social media platforms the same as they are not: 

3. Posting just to post

Simply said, if you don’t have anything important to say, don’t say it. Don’t feel forced to post as it just comes across as fake and your engagement rates won’t be high. They don’t create any engagement, traffic, or likes because your audience won’t find it relevant. There’s a mass of content being produced right now, and people are able to identify the fakes like a needle in a haystack. Check out our article, How Quality Content Can Help You Lead the Battle to enhance your content quality! 

If you don’t feel inspired to share something, accept it, and don’t share anything. You don’t have to post constantly to keep your followers happy. Whenever you post low quality content, your engagement rates will decrease. If users are not engaging with your content, Instagram will stop showing your posts in your follower’s feeds. To avoid this, you’ll want to create a content calendar ahead of time. Schedule a diverse set of content that varies between internal, external, inspirational, promotional, and behind-the-scenes content. Want to know more about the categories of quality content? Our past blog will help you!

4. Sticking to your agenda, because you don’t want to mess it up

The thing with social media trends is that they are always evolving, therefore you always need to evolve too. If you find that your content strategy is not going well, and you haven’t received the response that you had hoped – mend it! Don’t be afraid to try new things and step out of the box with your creativity. Use the content marketing cycle to follow an evolving path to successful social media marketing! It’s as easy as testing and readjusting. 

5. Constantly promoting your own service/products

You will scare away your followers and potential buyers if you are constantly posting about your own services and/or products. Create a relationship with your followers and gain their trust. This can be achieved by being transparent and showing who you are as a brand. This builds connection as it is valuable content that they identify and relate with. 

6. You leave your fans on UNREAD

We all despise being left unread. Everyone hates it when they don’t get a response from their favourite brand. We, as consumers, want to be heard and feel important. Reinforce your relationship with your fans and interact with them! Make them feel special by liking and replying to their comments. Most importantly, don’t ignore negative feedback, and instead make your followers feel like you are genuinely interested in them. 

There you have it: the top six social media marketing mistakes that one can make! Are you making these social media marketing mistakes too? Don’t worry, it’s not too late to revive your social media accounts and presence.

Thanks for reading! Tweet us if you’ve caught yourself in one of these common social media marketing mistakes, we’d love to hear from you. Interested in checking out my other articles? Click here.

What is the Content Marketing Cycle?

The cycle describes the entire marketing cycle. It’s useful to use it as a guide to ensure your content marketing is a success. There can be a lot involved with marketing and easily get overwhelming. The cycle can help you structure and give reassurance to your content creation, especially if you are an entrepreneur and have little to no background in marketing. 

Content Marketing Cycle
Source: http://www.fusionspark.com/content-marketing-4-graphics/
I’m going to take you through each step of the Content Marketing Cycle, and you can activate it into your own marketing.
  1. Research and insight

In this stage of the Content Marketing Cycle, you want to get to know your target audience really well. Dig deep into who they are, where they are, what do they like, what challenges them, and where do they go to solve their needs. You want to look closely at their demographics and psychographics.
  1. Goal setting

Now it is time to create goals. What do you want to achieve with your content? Do you have a content calendar that you are using? Set SMART goals that you are able to attain to get the most out of your content marketing. Check out our blog post Set Entrepreneurial Goals for Your Business to read about what SMART goals are and how to utilize it.
  1. Content strategy

Choose which approach you will use and plan out how you will execute it for your content marketing to be the most effective. You will want to have a mixture of content type to keep your audience engaged. Know what type of content they like the most and make sure to retain their trust in your business.
  1. Create content

Finally, it is time to start creating the content! Make sure to consider SEO during your creation as it will be relevant to increase your content visibility. Our blog post SEO 101: A Guide for Beginners is the perfect place to start if you are new to the concept of SEO.
  1. Curate content

Curating content is another method to sharing high-quality content to complement your own created content. It can be stressful to make your own content all the time, but it is important to know that it is very acceptable for you to curate others’ valuable content.
  1. Distribution

Figure out which path you want to take to funnel your content. How will you reach your target audience? By finding out where your target audience is, you can maximize engagement by using the most appropriate channels.
  1. Engagement

After the six steps of the content marketing cycle are complete, you want to look at the results of your content. Which posts have gotten the most engagement? Review your analytics and see if you are getting the response that you want. Make sure you are clear on how you want your followers to engage and what action you will take in response.

Start at the beginning of the Content Marketing Cycle again and you will be constantly repeating it to improve your content.

  Thank you for reading our blog post! We value your opinion and would love to hear your feedback. Feel free to contact us.  

Content marketing is the backbone of SEO. Saying that, it is vital to create a content marketing plan to have a very strong presence. It is becoming more evident by entrepreneurs that it’s important to dedicate time to have a solid content marketing plan. Research shows that 70% of B2B marketers are creating more content than they did a year ago! Even though it takes dedication, innovation, and perseverance to have a successful content marketing plan, it is worth all the work.

I started writing this article with a very long checklist to create a notable content marketing strategy, but I’ve compiled the most important and resourceful steps for you to achieve it. Use these content marketing tips to have amazing results.

1. Identify Your Purpose

The foundation of any successful strategy is setting your goals. Before you begin, write down what you want to achieve from creating a content marketing plan. Perhaps it is to build awareness, increase retention rates, or generate more leads. Make sure you have set your priorities and have established reasonable organizational goals.

2. Create Your Personas

After setting goals, know who your audience is and get to know them. Personas are used to facilitate effective content creation.

Ask yourself:

To get these answers, you need to conduct research. Use social media to see what’s happening on other accounts, especially your competitors. You are most likely targeting the same demographic and therefore you need to create content that will set you apart from the others so that the customers will go to you. By conducting research, you will be able to stay up to date with trends and can evolve with time. Identify ways to develop better content to be unique by creating outstanding personas. This tip, out of all the other content marketing tips, is very vital as it is used as a base to have a successful presence online.

3. Get Started

It’s time to start creating content!

Will you be the one who will generate it? Or will you make room in your budget to hire someone?

If you are deciding to hire someone, you will want to figure out what else you will be spending your money on. Dedicate time to come to a conclusion on how much and where you will use the money. For example, lots of businesses have found it valuable to pay for promotion (ex: Facebook, Google, YouTube, etc.). When creating the content, remember to incorporate your brands voice and keep it consistent within all of your platforms.

Don’t forget to craft a distribution plan for viewers to access the information. Will it go out via newsletters? Blogs? Social Media? Or any other platforms? Do some research to find out where your demographic is spending their valuable time.

Almost there, keep reading to find out the rest of the content marketing tips! 

4. Commit and Create a Schedule

A part of standing out and having a great content marketing strategy is content consistency and quality. I see many businesses who aren’t putting in 101% into their content strategy and it’s very visible by their low numbers. Creating content that comes out periodically and is valuable for viewers will get a good response.

By trial and error and simple research, figure out what times and dates work best for your demographic. Perhaps they are Moms with young children and are often up at night, or government workers who often go on their smartphones when commuting. Schedule your content to go out at a time when viewers are most likely to interact with.

5. Assess and Adjust

You will want to keep track of how your content marketing strategy is going and if it’s working as you had hoped. Track your progress by collecting data and analysing it throughout the initiation period.

Things to track:

Record all of it down and adjust whenever needed. You may start to see some patterns and come to the conclusion to follow or stick with one topic rather another or an array of topics. Visual learner or not, it’s advisable to create graphs and pie charts to see the data. Visual representations can be great motivators to get to a perfect result of 100 percent.

Thanks for reading! Please let me know how you liked these content marketing tips below in the comments. Interested in checking out my other articles? Click here

If you’re new to SEO, you’re in the right place. There are many different layers of SEO, but I'll start with the basics. This SEO 101 guide is perfect for anybody who has no background in this whatsoever as it consists of jargon that is understandable.

Our SEO 101 guide will cover:

What is SEO?

Search Engine Optimization, or SEO, is the process of enhancing a website’s visibility in search engines like Google, Bing, etc., – specifically in the organic (unpaid) area of search results. Search engines are looking for specific criteria and will put your site higher up only if you meet and exceed them. By focusing on optimizing a site, you can get a very positive response and get more free traffic. SEO has many aspects to it, from the content on your webpage to the way other sites link to you on the internet. The overall goal is to make your site better for people to use.

Check out this quick 3 minute video on “How Search Work” created by Google:

Is SEO worth it?

Web traffic is mostly directed by the dominant commercial search engines: Google, Bing, and Yahoo!. Social media is a very prominent way to generate traffic to your website, and I will go further into that later, but search engines are the primary method of navigation for Internet users.

There are so many websites out there and to be seen by Internet users, you need to follow this SEO 101 guide and commit. SEO is the process of ensuring your site is structured in a way that search engines understand. This way your site is more likely to show up amongst top search engine results when someone searches for a keyword. It can take years for you to perfect your SEO and rank among the highest sites, but it is rewarding when you have finally reached your goal.

Can I do it myself? 

SEO requires time and effort, but it can be done by you! Hopefully this SEO 101 guide will help you get started.

There’s no reason that you can’t do it yourself and succeed! If you are considering doing it all of your own SEO, two thumbs up for you! ??

But before you begin, answer these questions:

—Do you have the time?

—Do you know enough?

As an entrepreneur you probably already have a never ending list of tasks to be completed. Consider what your priorities are and figure out what works best for you. You may end up deciding that it is time efficient and worth financially to have an expert handle things for you.

What things affect your ranking?

There are two things that can impact your ranking:

On-site (things happening on your webpage)

Off-site (things away from your site)

They provide an indirect but measurable benefit to a site’s external popularity, which the engines can then interpret as a signal of higher quality.

Crafting your site

Search engines look at keywords, links, and site structure. It takes care and nurturing to craft a friendly user experience that establishes a good experience for your website visitors. The goal is to attract the guests to share your site, return, bookmark, and link from their social sharings to your site. Appealing, useful content is crucial to SEO. Search engines place web pages in their results in order to satisfy that intent in the best possible way.

How to find the right keyword

This is one of the most important instructions in the SEO 101 guide, so pay attention!

By now you should know who your target market is and what they are looking for. You want to choose a keyword that effectively reaches and keeps users.

Ask yourself:

— What are your target customers looking for?

— What keyword has low volume and very easy competition?

Once you know your goals, the next step is finding the perfect keyword. You want a good balance between "head" and "long-tail" keywords. Head keywords consist of one to three words, whereas long-tail can be conversational phrases. Head keywords are better for longterm and have higher traffic, but also higher competition. Long-tail keywords have a higher short term sucess rate and have lower traffic, but lower competition. It's good to have a variation of both to get the best result. Make sure to research which keywords and phrases are most popular for your industry before continuing on.

When it comes to content strategy and optimization, this means having content that is highly geared towards what your audience searches for most often, and then ensuring that that content is technically well-optimized.

How to successfully integrate your SEO keyword onto your site

Power of Social Sharing

Social channels are strong and effective tools to use to promote your business. Content sharing through social media (Facebook, Twitter, Google+, etc) allow you to reach potential customers through different avenues. Search engines treat socially shared links differently than other types of links - but they still notice them. Social sharing is There is no denying the rising importance of social channels.

As I said at the beginning, SEO has multiple layers and is constantly evolving. I hope this SEO 101 guide is a good starter point and helped you learn and understand the basics. Don’t be overwhelmed by all the information you have probably read on the internet. A successful SEO is attainable but it is a long-term strategy and can take months before you start seeing results. One step at a time!


Thanks for reading! Please let me know how you liked this SEO 101 guide below in the comments.
Interested in checking out my other articles? Click here

If your website is your first point of contact, you want to make sure it blows your visitors’ minds faster than you can say “buy now”. You want your target customer to know who you are, why you do what you do, and how your service/product changes their life.

If only it were as easy as it sounds!

Unfortunately, it’s too easy to get trapped in the mangled web of the internet with endless resources on how to get clients, how to build your brand, how to build an email list, blah blah blah. I’m sure you’ve heard it all. I have!

That’s why I want to let you in on the BIGGEST mistake I see new business owners make when building their websites. I don’t want you to make the same mistake.

But before I let you in, I want you to stop focusing on every other part of your business until you implement the steps in this guide. If you read this thoroughly and implement the steps ASAP, you will see results. This will help you strengthen every aspect of your business: marketing, advertising, content creation, and much more.

Ready to supercharge your website and create an unforgettable your brand?

supercharge your website

The #1 Easiest Hack That Can 10x Your Conversions Is……

State your value proposition clearly and cohesively across all pages of your website.

If you’ve been in business awhile, chances are you’ve already stated your VP. If your business is brand new, you might not be familiar with what a VP even is. Whichever category you fall under, this will help you get clearer.

In a nutshell, a value proposition is a statement that explains how your product solves customers’ problems, delivers specific benefits, and tells your ideal customer why they should buy from you instead of your competition. Your VP can be 5 words or 1 long sentence - length doesn’t matter as much as the importance of making sure it’s clear and cohesive across all pages of your website. To do that, you need a functionable website + a smart copywriter (both of which we can help you with).

Bonus Tip #1: A value proposition is something a real human should be able to understand. It should come across as personable, not corporate.

Bonus Tip #2: The most important placement of your VP is your website homepage. Your visitors should be able to figure out what your VP is in the first 10 seconds of visiting your site. If it takes any longer, they’ll move onto your competition.

Defining your winning value proposition is only half the puzzle. The second part is making sure your web design ensures your VP is highly visible.

Basically, your VP won’t matter if your web design isn’t user-friendly and easy on the eyes.

If you’d like the WP Expert team and I to audit your website, implement changes instantly, or build you a site from scratch, check out our services and contact me here.

To your online success,
Frederic Sune

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