What is the Content Marketing Cycle?

The cycle describes the entire marketing cycle. It’s useful to use it as a guide to ensure your content marketing is a success. There can be a lot involved with marketing and easily get overwhelming. The cycle can help you structure and give reassurance to your content creation, especially if you are an entrepreneur and have little to no background in marketing. 

Content Marketing Cycle
Source: http://www.fusionspark.com/content-marketing-4-graphics/
I’m going to take you through each step of the Content Marketing Cycle, and you can activate it into your own marketing.
  1. Research and insight

In this stage of the Content Marketing Cycle, you want to get to know your target audience really well. Dig deep into who they are, where they are, what do they like, what challenges them, and where do they go to solve their needs. You want to look closely at their demographics and psychographics.
  1. Goal setting

Now it is time to create goals. What do you want to achieve with your content? Do you have a content calendar that you are using? Set SMART goals that you are able to attain to get the most out of your content marketing. Check out our blog post Set Entrepreneurial Goals for Your Business to read about what SMART goals are and how to utilize it.
  1. Content strategy

Choose which approach you will use and plan out how you will execute it for your content marketing to be the most effective. You will want to have a mixture of content type to keep your audience engaged. Know what type of content they like the most and make sure to retain their trust in your business.
  1. Create content

Finally, it is time to start creating the content! Make sure to consider SEO during your creation as it will be relevant to increase your content visibility. Our blog post SEO 101: A Guide for Beginners is the perfect place to start if you are new to the concept of SEO.
  1. Curate content

Curating content is another method to sharing high-quality content to complement your own created content. It can be stressful to make your own content all the time, but it is important to know that it is very acceptable for you to curate others’ valuable content.
  1. Distribution

Figure out which path you want to take to funnel your content. How will you reach your target audience? By finding out where your target audience is, you can maximize engagement by using the most appropriate channels.
  1. Engagement

After the six steps of the content marketing cycle are complete, you want to look at the results of your content. Which posts have gotten the most engagement? Review your analytics and see if you are getting the response that you want. Make sure you are clear on how you want your followers to engage and what action you will take in response.

Start at the beginning of the Content Marketing Cycle again and you will be constantly repeating it to improve your content.

  Thank you for reading our blog post! We value your opinion and would love to hear your feedback. Feel free to contact us.  

I was looking for a way to optimize my Instagram bio link and I discovered Shorby. But at $9/month for a page that I will change maybe one or two times a year, I decided to do the same result with DIVI builder. You will find at the bottom of the article a link to download the free DIVI layout.

If you are using DIVI, you know that it is pretty easy to build buttons, social media network or add images. Just have to make sure it is responsive for mobile since it is your target device. It took me less than 20 minutes to do it and here is the result:

DIVI Layout for your Instagram Bio Link

You can see it in action here in our Instagram profile: https://www.instagram.com/wpexpertca/

Pretty nice and simple right? Now, you can download this free DIVI layout below. You will need to edit to your needs of course!

Free DIVI Download: Free Divi Layout - Instagram bio link (44 downloads)

Enjoy. Fred

UPDATED: February, 26th 2019 - Changed my Alamy Portfolio link.

As a WordPress consultant, I regularly need images for my clients. I am using these 8 11 free stock photos bank as a start:

  1. Pexels - https://www.pexels.com/
    Number one free stock photos our web agency, WP Expert is using. As they said: "Best free stock photos in one place".
  2. Pixabayhttps://pixabay.com/
    Second best free stock photos we are using. "Over 1,030,000 free stock photos, vectors and art illustrations"
  3. Focus Fitnesshttps://www.focusfitness.net/stock-photos/
    Free health and fitness stock photos
  4. Compfighthttp://compfight.com/
    photo search images based on Flickr but only looking for Creative Commons images.
  5. Unsplash - https://unsplash.com/
    Free (do whatever you want) high-resolution stock photos. Download 10 new free stock photos every 10 days.
  6. PicJumbo - http://picjumbo.com/
    Totally free photos for your commercial & personal works
  7. StartupStockPhotos - http://startupstockphotos.com/
    Take 'em, these things are free. Go. Make something.
  8. Albumarium - http://albumarium.com/
    Find and share beautiful photos.
  9. Gratisography - http://albumarium.com/
    Free high-resolution pictures for personal and commercial projects. All pictures were captured by Ryan McGuire of Bells Design.
  10. LifeOfPix - http://www.lifeofpix.com/
    Free stock photos, high-resolution, for personal and commercial uses. New pictures added weekly! High-resolution images, pix & photographs for free for U.
  11. Canva blog post: https://designschool.canva.com/blog/free-stock-photos/ (added on April, 7th 2015)
    Free Stock Photos: 74 Best Sites To Find Awesome Free Images

And if I really need a specific one, I am using to Alamy. I used to be a contributor a few years ago and my images are still there. You can seem my portfolio on Alamy.

For Icons, I am using mainly this 3 4 free bank icons:

  1. Iconfinder - https://www.iconfinder.com/
    Iconfinder provides beautiful icons to millions of designers and developers. Iconfinder now hosts the worlds largest collection of premium icons.
  2. IconArchive - http://www.iconarchive.com/
    Search through more than 555000 free icons. Browse icons by category, artist, popularity, date. Organize and share your favorites.
  3. TheNounProject - http://thenounproject.com/
    Thousands of glyph icons from different artists. Some icons are free and some for a fee.
  4. FlatIcon - http://www.flaticon.com
Enjoy!

I am always fascinated on how DIVI is powerful. Recently, I came across free music on Wistia website and it gave me the idea to create a page with DIVI music player. I was looking at a creative way to embed the music and an easy way to download the file.

And Voila! Here is the result - Free Music collection DIVI layout on the side!

For all DIVI lovers, you can download the free DIVI layout here: WP Expert - Free Music Collection layout (5111 downloads)

Here is all the album songs:

Songs From the Vault
Songs From the Vault (5046 downloads)

The Let 'Em In Sessions
The Let 'Em In Sessions (5055 downloads)

The Sidecar Sessions
The Sidecar Sessions (5028 downloads)

Enjoy!

We wrote this quick article for your new ebook called "WordPress Security for Entrepreneurs and Small Businesses". We are compiling the best plugins for entrepreneurs that have a limited budget for their website.

BackWPup – WordPress Backup Plugin

The backup plugin BackWPup can be used to save your complete installation including /wp-content/ and push them to an external Backup Service, like Dropbox, S3, FTP and many more, see list below. With a single backup .zip file you are able to easily restore an installation.

WordPress Backup & Security Plugin – BlogVault

BlogVault is the most reliable backup and restore plugin. Trusted by 220,000 sites and counting, it ensures a stress free WordPress backup and security solution in a single dashboard.

BackUpWordPress

BackUpWordPress will back up your entire site including your database and all your files on a schedule that suits you. Try it now to see how easy it is!

UpdraftPlus WordPress Backup Plugin

UpdraftPlus simplifies backups and restoration. It is the world’s highest ranking and most popular scheduled backup plugin, with over a million currently-active installs. Backup your files and database backups into the cloud and restore with a single click!

The How-to DIVI serie is an archive of all good articles/tutorials I found on DIVI and that I tested and used it. Today in the serie, a nice tutorial from DIVI lovers.

DIVI Lovers created a nice tutorial to create a DIVI Opt-in form that can be fit anywhere on your home page. Anias did a really good job on explaining how to implement the form with 1, 2 or 3 fields. She made it completely responsive. Check it out! They also offers nice DIVI layouts.

Read the DIVI tutorial here: https://divilover.com/slim-divi-optin-form-module-layout/.

PDF version (just in case the article disappear from the internet): Slim Divi Optin Form Module Layout (4993 downloads)

This plugin will add a responsive portfolio grid in your WordPress site. Highly customizable. Option for choosing custom post type for portfolio.

Advance Portfolio Grid

Plugin Features:

Source: WordPress › Advance Portfolio Grid « WordPress Plugins

new-resources

+400 Awesome Free Tools To Build Your Business

Source: All Resources - Growth Supply

Freepik helps you to find free vector art, illustrations, icons, PSD and photos for using in websites, banners, presentations, magazines. You will find all free graphic resources you need for your projects.

More than a million free vectors, PSD, photos and free icons. Exclusive freebies and all graphic resources that you need for your projects

Source: Free vectors, photos and PSD Downloads | Freepik

Sell Media is easy to use WordPress e-commerce tool for creatives looking to license their work, sell prints and offer digital downloads. Totally free. Try it out!

Source: Sell Media - a free WordPress e-commerce plugin for creatives

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