What is the Content Marketing Cycle?

The cycle describes the entire marketing cycle. It’s useful to use it as a guide to ensure your content marketing is a success. There can be a lot involved with marketing and easily get overwhelming. The cycle can help you structure and give reassurance to your content creation, especially if you are an entrepreneur and have little to no background in marketing. 

Content Marketing Cycle
Source: http://www.fusionspark.com/content-marketing-4-graphics/
I’m going to take you through each step of the Content Marketing Cycle, and you can activate it into your own marketing.
  1. Research and insight

In this stage of the Content Marketing Cycle, you want to get to know your target audience really well. Dig deep into who they are, where they are, what do they like, what challenges them, and where do they go to solve their needs. You want to look closely at their demographics and psychographics.
  1. Goal setting

Now it is time to create goals. What do you want to achieve with your content? Do you have a content calendar that you are using? Set SMART goals that you are able to attain to get the most out of your content marketing. Check out our blog post Set Entrepreneurial Goals for Your Business to read about what SMART goals are and how to utilize it.
  1. Content strategy

Choose which approach you will use and plan out how you will execute it for your content marketing to be the most effective. You will want to have a mixture of content type to keep your audience engaged. Know what type of content they like the most and make sure to retain their trust in your business.
  1. Create content

Finally, it is time to start creating the content! Make sure to consider SEO during your creation as it will be relevant to increase your content visibility. Our blog post SEO 101: A Guide for Beginners is the perfect place to start if you are new to the concept of SEO.
  1. Curate content

Curating content is another method to sharing high-quality content to complement your own created content. It can be stressful to make your own content all the time, but it is important to know that it is very acceptable for you to curate others’ valuable content.
  1. Distribution

Figure out which path you want to take to funnel your content. How will you reach your target audience? By finding out where your target audience is, you can maximize engagement by using the most appropriate channels.
  1. Engagement

After the six steps of the content marketing cycle are complete, you want to look at the results of your content. Which posts have gotten the most engagement? Review your analytics and see if you are getting the response that you want. Make sure you are clear on how you want your followers to engage and what action you will take in response.

Start at the beginning of the Content Marketing Cycle again and you will be constantly repeating it to improve your content.

  Thank you for reading our blog post! We value your opinion and would love to hear your feedback. Feel free to contact us.  

Did you know that your Google business reviews have a huge influence on your business' local SEO? As entrepreneurs, we know how important it is to have a good reputation.

Let's take a look at an example. After inserting a quick Google search for “Ottawa Coffee”, I found the business that ranked the best coffee due to the number of reviews and keywords used.

You can see that the highlighted words showcase the relevant keywords that apply to my search of "Ottawa Coffee". Do you know how many reviews people read before making up their mind on a business? According to a survey by Bright Local, consumers will read ten reviews before they can trust a business. In my example, you can see that the top three coffee places in Ottawa have hundreds of reviews. Reviews are incredibly valuable, 91% of 18-34 year olds trust online reviews as much as personal recommendations.

By simply increasing the number of Google reviews with your specified keywords, you can see an increase in visibility of your website. Encourage your clients to leave Google reviews and it reflects your credibility in the online world. This cheap (no cost!!) approach can quickly bring your ranking up since Google uses keywords in reviews to rank the businesses in order.

Wondering HOW you can increase your Google reviews?

Ask your clients and customers for their feedback and attach a link to your Google reviews page. Don’t be scared to approach them: Podium’s study shows that 77% are likely to leave a review if they are asked. In addition, you can post on your social media accounts to ask for Google reviews. Be respectful when you are asking for reviews and don't make it obligatory as people don't want to be pressured into doing a favour. Make sure to train your staff and explain how to strategically ask customers to leave reviews.

Good news! Google recently made this process of getting a link to your Google review page much easier. Now from your Google My Business dashboard, you can enable a custom short name URL for your business reviews. This makes it really easy to share this URL with clients. You can include this link on multiple platforms like email signatures, social media, and your website.

You can also send personalized messages to your partners, clients, friends, etc. to ask for google reviews. Ask them to include the keywords specific to your business. For example, for WP Expert it would be “Wordpress Help Ottawa” and "Wordpress Support Ottawa".

The more Google reviews, the better local SEO!

By increasing your amount of Google reviews it can help your local SEO.

It affects your reputation because reviews add value to your product/service to customers who are searching something to fulfill their needs successfully. In a study done by Podium, it showed that 93% of consumers say that reviews have a high impact on their consumer engagement with B2B and B2C businesses.

Make sure your Google alerts are on and you will receive a notification when you get a review. Begin your response with the reviewers name, and don't wait too long to reply. Be proactive and manage your business mentions to maintain your reputation.

Don’t leave the bad reviews alone! 

Remember to respond to your reviews: negative or positive. Leaving a review alone doesn’t help your business reputation. If it is a bad review, take time to breath so you don’t let your emotions effect your response. Try to look at them as an opportunity to learn. Thank the respondent for putting in time to review your business and offer them to contact you privately so you can discuss how to improve their experience with your business. Keep it short and simple in your professional response. Once you have been in contact with them and have made the customer happy, kindly ask them to edit their review. Your responses to the reviews are important as it encourages more people to leave a review as they know their review is important and they are valuable to the business.

Lost and need guidance? Google has a help page and can provide you with suggestions on how to improve your local ranking! Check the article out "Improve your local ranking on Google".

As you can see Google loves to read your reviews and will use them as a ranking factor. It’s a worthwhile task to try to get reviews to improve your local SEO. Thanks for reading our article! We hope you were able to learn how Google reviews carry a lot of weight when it comes to SEO. If you have any questions, please don’t hesitate to .

Working hard but not getting there?

Struggling to fill your ambitions?

Any type of business needs to create entrepreneurial goals. The key is to create goals that will motivate you to work and will actually help your business improve. It’s a competitive world and all entrepreneurs are striving to be better.

Creating the goals and carrying them out are two different things. Be attentive and committed to construct and organize the goals. A growing business will have more than just a few objectives. A diverse selection of long-term and short-term are encouraged to be used to get better results. Thread your energy carefully between the two to complete goals in both categories.

Long-Term Goals

What do you want to accomplish? Why did you start this company?

Your answers are your long-term entrepreneurial goals! Review these objectives consistently as they could change and have to be adjusted throughout your journey. At times you may be eager to cut corners to be closer to success, but be thorough to really appreciate the victory when it comes. Minor accomplishes lead up to bigger ones, so acknowledge them all and realize that success isn’t always immediate.

Decide wisely where to spend your time and give yourself a deadline. Time management is important for long-term goals since they are to be carried out throughout a long period of time. Block time throughout to review the progress of the entrepreneurial goals. Re-evaluate them and adjust any timeline if there are obstacles in the way.

Short-Term Goals

Create SMART goals to clarify your ideas and stay focused on the relevant tasks. This method is easy to use by anyone and won’t need any training or tools to use.

Short-term goals need to be detailed unlike the long-term goals. Stay focused on keeping it sensible and clear as you want to be motivated to complete the objectives. Answer the six 'W' questions to create specific short-term goals: Who, What, Where, When, Which, and Why.

You will want to put a figure or value to the objective. Concrete criteria is used for measuring the progress to attain the desired goal. Track the progress and use this as a motivation to accomplish it. Ask yourself: "how much", "how many", and "how will I know when it is accomplished" to measure the goal.

The goals you create need to be attainable so you can achieve them. Make sure you know the steps that need to be taken and who will complete them. Will you be tackling the task(s), or will someone else in your team be? If you are assigning goals to an employee, make sure they have the knowledge and capability to succeed.

Don’t create unrealistic entrepreneurial goals, but do make them challenging. Consider your resources and make your goals worthwhile.

Remember that these are short-term goals and you need to know how much time it will take and how much time you can give to it. Set a deadline to keep things on track. By creating a target date, it will encourage you to focus on the end objective. Lay out what needs to be done and by what date it would be reasonable to complete them by. Give yourself enough time, but don't be too generous. S.M.A.R.T

Ask Employee Input

A part of the entrepreneurial goal setting process is to work with your employees to co-create goals.

Your employees are working with you to make your business run smoothly and succeed. It’s helpful to you, and them, to include them and ask for their advice. Share with them any information necessary for your employees to help create and adjust goals. Don’t be afraid to hear criticism and welcome your employees to share their thoughts. It’s beneficial to have team meetings every week to share updates and see how things are running overal. Reward your employees who are working to create and achieve these goals.

Don't forget that to be rewarded with great results, you should create short-term and long-term entrepreneurial goals!

Thanks for reading! Let me know if you enjoyed this article below in the comments. Interested in checking out my other articles? Click here

Good article to understand what the DNS records are and how it can affect your business if you don't know what you are doing...

Source: http://code.tutsplus.com/tutorials/an-introduction-to-learning-and-using-dns-records--cms-24704

PDF file: Understanding what DNS records are for your business

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