Helping great companies grow their revenues online

What’s included:

• Broadly assessing your website, we’ll provide you with a data-driven assessment which suggests what aspects you can change on your website to increase sales, subscription, or appointment bookings.

• You’ll receive:
  • A detailed, data-driven report outlining the most strategic places to add elements like testimonials, trust seals, and Call To Action (CTA) buttons.
  • A summary of up to the top 5 most important changes to test to help you increase your key conversion metrics.
  • Detailed recommendations for implementation, prioritized by importance, that you can be easily implemented.
  • Up to one hour of email and web support.

What’s included:

• A/B testing is considered the “gold standard” of web testing. It is a process in which two elements, or variants, of a website are concurrently shown to visitors. The version that converts better wins, and should be implemented on your website, to improve conversions.
• To help you improve conversions, we conduct accurate, valid, statistically significant, and insightful A/B tests.
• You’ll receive:
  • A list of the best testing ideas, outlined, and explained.
  • A complete testing roadmap, listing the best suggested tests to run first.
  • Tests designs that are set-up, ready to run.
  • A thorough results analysis with suggested implementation instructions.
  • Regular updates on ways to continuously optimize your site and improve conversions.

Finding answers to the following questions:

• You can’t market to everyone!
  • What’s your target market?
  • What’s your niche?
• Who is your buyer? What’s your buyer's persona?
  
  • Demographics (age, location, gender, income level, education level, marital or family status, and occupation)
  • Psychographics (personality, attitudes, values, interests/hobbies, lifestyles, and behavior)
• Who are your top 5 main competitors?
  
  • What are their website’s main traffic sources?
  • What do their sales funnels and paid ads look like?

What’s included:

• An ad copy for the landing page.
• An ad copy for the TYP (thank you page / transition page).
• An ad copy for the sales page (product pages with prices).
• Setting up an email drip campaign: writing content for a series of 7-10 auto-responder emails.
• Up to one hour of email and web support.

What’s included:

• Initial set up and creation of a few ads
  • Research keywords and targeting.
  • Create the ad plan.
  • Create the actual imagery and write the ads' copy.
  • Set up the campaigns, making sure the tracking codes are installed on the website.
  • Create the actual imagery and the copy for the ads.
  • Upload the ads.

Facebook ads require much more work than for example Google Adwords, which you can set up and forget. Successful Facebook ads campaign requires constant monitoring.

• Manage and run FB campaigns on a regular basis. This includes:
  • Checking the ads are performing well.
  • Refreshing ads on a regular basis, so the relevance score doesn’t drop and ad’s cost rates don’t rise (CPC and CPM).
    • Editing budgets, audiences, placement options and creative content (test images, headlines and content)
  • Setting up a few different ads for every campaign.
  • Doing A/B testing, constantly improving the results