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As the CEO of WP Expert, it’s vital to educate potential clients on the importance of owning their data and website. I already spoke in the past about the risk of no owning your data. Here is another good example why with Webflow last pricing updates…

Recently, Nico Cerdeira shared his frustration on X, expressing, “WTF is wrong with @webflow? They’re forcing me to pay $15,000/year, up from $468! A 32x price increase overnight! And they gave me 1 week to decide if I want to upgrade or move the whole Failory site to another CMS!!”


Similarly, Matt Wolfe also faced a significant price hike, “Funny that this popped up in my feed because the same thing happened to me with WebFlow. The only difference is that they told me I needed to go to a $60k/year enterprise plan. When I pushed back, they told me about the $15k/year plan. Oh… And it’s all upfront, no payment plan.”


These examples highlight the risks of relying on proprietary platforms and underscore the necessity of choosing solutions that provide control and flexibility. Here’s a detailed comparison to help illustrate the advantages of using an open-source platform like WordPress over proprietary solutions like Webflow.

Table of Contents

The Issue

The digital landscape is constantly evolving, and businesses need to adapt to stay competitive. One of the most critical aspects of this adaptation is the choice of a content management system (CMS) for your website. The CMS you choose can significantly impact your business’s flexibility, scalability, and overall control over your online presence. Recently, several high-profile cases have brought attention to the risks associated with using proprietary platforms like Webflow. Users have reported unexpected and substantial price increases due to the change on the bandwidth allocation, which can severely impact businesses, especially small to medium-sized enterprises.

Pricing May 2024 Webflow
Pricing May 2024 Webflow
Pricing July 2024 Webflow
Pricing July 2024 Webflow

In contrast, open-source platforms like WordPress offer a different approach, emphasizing flexibility, control, and community support. Below we dive into why owning your data and website is crucial and provide a comprehensive comparison between WordPress and Webflow.

Importance of Data Ownership

One of the most significant advantages of using an open-source platform like WordPress is complete control over your data. With proprietary platforms, your data is often stored on their servers, making it difficult to migrate if needed. This dependency can be problematic if the platform decides to increase prices, change its terms of service, or even shut down.

Data ownership ensures that you have full access to your website’s content, user information, and analytics. This control is crucial for making informed business decisions and maintaining the integrity of your online presence. In contrast, proprietary platforms may restrict your access to this data or charge additional fees for data exports.

Flexibility and Customization

Proprietary platforms may restrict the level of customization and functionality you can add. Webflow, for instance, offers a range of design capabilities but is limited by its ecosystem. If you require specific features or integrations that Webflow does not support, you may find yourself at a dead end.

On the other hand, WordPress offers limitless customization options through its extensive library of plugins and themes. Whether you need advanced SEO tools, e-commerce functionality, or custom design elements, there’s likely a WordPress plugin or theme that fits your needs. Additionally, WordPress’s open-source nature means that developers can create custom solutions tailored to your specific requirements.

Cost Considerations

While proprietary platforms often come with recurring fees, WordPress is free to use, with costs only associated with hosting and premium plugins/themes. Webflow’s recent price hikes have highlighted the financial risks of relying on proprietary platforms. Users have reported sudden and significant increases in subscription costs, which can be challenging to manage, especially for small businesses and startups.

In contrast, WordPress allows you to choose your hosting provider, giving you control over your website’s running costs. You can start with a budget-friendly hosting plan and upgrade as your business grows. This flexibility ensures that you only pay for what you need, avoiding unexpected financial burdens. But you have to keep in mind that your stand-alone WordPress site needs maintenance and come with a cost. We can definitely help for those tasks with our care plans.


As your business grows, you need a platform that can scale with you. WordPress is highly scalable, capable of handling everything from small blogs to large enterprise websites. Its modular architecture allows you to add or remove features as needed, ensuring that your website can evolve with your business.

Webflow, while suitable for small to medium-sized websites, may struggle to accommodate the needs of larger, more complex sites. The platform’s limitations can become apparent as your business expands, requiring costly upgrades or migrations to more robust solutions.

Community Support

WordPress has a large, active community offering extensive support, tutorials, and resources, which is often unmatched by proprietary platforms. This community-driven approach ensures that you have access to a wealth of knowledge and expertise, making it easier to troubleshoot issues, learn new skills, and stay updated with the latest trends.

Proprietary platforms like Webflow typically have smaller communities and rely on official support channels, which can be slower and less comprehensive. The lack of a robust community can make it challenging to find solutions to unique problems or get advice on best practices.

SEO Capabilities

Search engine optimization (SEO) is a critical aspect of any online presence. WordPress is renowned for its SEO capabilities, offering highly customizable SEO plugins like Yoast that allow you to fine-tune every aspect of your site’s optimization. These tools help ensure that your content is easily discoverable by search engines, driving organic traffic to your site.

While Webflow has built-in SEO tools, they may not offer the same level of flexibility and control as WordPress plugins. For businesses that rely heavily on search engine traffic, the ability to customize and optimize every detail of your site’s SEO can be a significant advantage.

Ownership and Control

Full website ownership is a fundamental benefit of using WordPress. When you build a website on WordPress, you own every aspect of it, from the content to the underlying code. This ownership ensures that you can make any changes you want, without restrictions or additional costs.

In contrast, Webflow retains control over key aspects of your site. This dependency means that any changes to Webflow’s policies, pricing, or services can directly impact your website. In extreme cases, this could even result in losing access to your site or its content.

E-commerce Solutions

E-commerce functionality is essential for businesses looking to sell products or services online. WordPress offers extensive options through plugins like WooCommerce, which is one of the most popular e-commerce solutions in the world. WooCommerce provides a comprehensive suite of features, including inventory management, payment gateways, and shipping options, all of which can be customized to fit your needs.

Webflow’s built-in e-commerce features are more limited and may not offer the same level of flexibility and customization as WooCommerce. For businesses with specific e-commerce requirements, WordPress’s robust ecosystem can be a significant advantage.

Hosting Flexibility

With WordPress, you have the freedom to choose any hosting provider. This flexibility allows you to select a hosting plan that meets your specific needs and budget. Whether you prefer shared hosting, virtual private servers (VPS), or dedicated servers, you can find a solution that fits your requirements.

Webflow, on the other hand, requires you to use its hosting services. This dependency can limit your options and potentially result in higher costs. Additionally, if you ever decide to migrate away from Webflow, you may face challenges in transferring your site to a new hosting provider.

Content Management

WordPress is renowned for its robust content management capabilities. Its intuitive interface makes it easy to create, edit, and organize content, even for users with limited technical skills. WordPress’s flexibility allows you to manage various types of content, from blog posts and pages to custom post types and multimedia.

Webflow also offers good content management features but may be less flexible than WordPress. The platform’s interface is designed with a focus on visual design, which can sometimes make content management more challenging for non-technical users.


Security is a top priority for any website owner. With WordPress, you have full control over your site’s security measures. You can implement a wide range of security plugins and practices to protect your site from threats. Regular updates to the WordPress core, themes, and plugins also help ensure that your site remains secure.

Webflow includes built-in security features, but you have less control over their implementation. While these features provide a level of convenience, they may not offer the same level of customization and control as WordPress. For businesses with specific security requirements, the ability to tailor security measures can be crucial.

Comparison Table: WordPress vs. Webflow

wordpress vs webflow
FeatureWordPress (Open Source)Webflow (Proprietary)
Data OwnershipFull ownership and controlLimited ownership, data stored on Webflow servers
CustomizationUnlimited through themes and pluginsLimited to Webflow’s design capabilities and integrations
CostFree core software; costs for hosting and premium featuresSubscription-based, often higher costs over time
ScalabilityHighly scalable for any size of websiteLimited scalability, better for small to medium sites
Community SupportLarge, active community with extensive resourcesSmaller community, less extensive support
SEO CapabilitiesHighly customizable SEO plugins like SEOPressGood built-in SEO tools but less flexibility
OwnershipFull website ownershipWebflow retains control over key aspects of the site
E-commerceExtensive options through WooCommerce and other pluginsBuilt-in e-commerce features, but less flexible
HostingChoose any hosting providerMust use Webflow

Choosing an open-source platform like WordPress ensures you have full control over your data, greater flexibility, and the ability to scale your website as your business grows. It offers cost-effective solutions and a robust support community. By owning your website and data, you can avoid being locked into a proprietary system that may limit your business’s potential in the long run.

In a world where digital presence is crucial for business success, making the right choice in your CMS can be the difference between growth and stagnation. With WordPress, you are investing in a future-proof solution that adapts to your needs and empowers you with complete control over your online destiny. Don’t let proprietary platforms dictate the terms of your business—take charge with WordPress and secure your digital independence.

If you have any questions regarding WordPress, feel free to reach out, always happy to help.

Sources on X at the time of the publication: