What is A/B testing? An A/B test, also known as a split-test, is a process in which two versions, or elements of a website, are simultaneously shown to different visitors at the same time. Conversions are measured across both versions. The variant that converts better wins. And, that’s the one you should implement on your […]
You’ve probably heard the term Conversion Rate Optimization (CRO) and may have been told that it’s great thing to improve your website. But, if you’re like many marketers, you may not fully understand what CRO is and how it can help you. This article is here to help demystify things for you and answer your […]
Here is our list of the best free stock photos sites for 2020: 1. Gratisography Gratisography is the world's quirkiest collection of free high-resolution pictures, comprised of the world's best, most creative images. 2. Pexels Pexels - is a large pool of all sorts of free stock photos for creative uses. 3. Foodies Feed Foodies […]
If you have invested in a good website, it needs to be protected or it will be hacked and used to send out spam or sell adult toys or even worse: illicit drugs! Who is the person in charge for your website if it happens? What emergency plans do you have in place to reduce […]
Blogging is more valuable than ever, but with 4.4 million blogs being posted every day there’s a pretty fair chance that it is not reaching your target audience. Instead of paying for advertisements, you can implement our tips to organically grow your blog traffic. There is a lot of competition out there; 43% of B2B marketers say blogging is their […]
Social media marketing is a twister game that can be approached by many angles to succeed. However, it’s not that easy and we can make silly social media marketing mistakes. They are very common mistakes, but they also can be avoided and fixed. We’ve compiled the top six social media marketing mistakes: The profile page is […]
It’s been decided: creating quality content is the most effective way to market a business. We are surrounded by content noise when we scroll through our social media feeds. Every business, every entrepreneur, every influencer is publishing content and trying to be heard. It’s a fight that can’t be won by everyone. But, there are […]
What is the Content Marketing Cycle? The cycle describes the entire marketing cycle. It’s useful to use it as a guide to ensure your content marketing is a success. There can be a lot involved with marketing and easily get overwhelming. The cycle can help you structure and give reassurance to your content creation, especially if […]
Search Engine Optimization (SEO) is a staple for WordPress blogs. Did you know that there are over 4.4 million blogs posted a day? Your blog will be hidden amongst the other blogs in no time! SEO can improve your blogs visibility, but it requires your time to understand SEO and to put it into practice. Don’t worry, […]
Did you know that your Google business reviews have a huge influence on your business' local SEO? As entrepreneurs, we know how important it is to have a good reputation. Let's take a look at an example. After inserting a quick Google search for “Ottawa Coffee”, I found the business that ranked the best coffee due to the […]
