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A/B Testing Explained

What is A/B testing? An A/B test, also known as a split-test, is a process in which two versions, or elements of a website, are simultaneously shown to different visitors at the same time. Conversions are measured across both versions. The variant that converts better wins. And, that’s the one you should implement on your […]

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Conversion Rate Optimization (CRO)

You’ve probably heard the term Conversion Rate Optimization (CRO) and may have been told that it’s great thing to improve your website. But, if you’re like many marketers, you may not fully understand what CRO is and how it can help you. This article is here to help demystify things for you and answer your […]

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