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6 Common Social Media Marketing Mistakes

By: Annika Peveril

6 Common Social Media Marketing Mistakes

Social media marketing is a twister game that can be approached by many angles to succeed. However, it’s not that easy and we can make silly social media marketing mistakes. 

They are very common mistakes, but they also can be avoided and fixed. We’ve compiled the top six social media marketing mistakes:

1. Profile is incomplete and boring

The profile page is the first thing that potential followers see, therefore it is vital to have it be presentable. It needs to have the necessary information on it such as: profile photo, cover photo, website link, and a short and understandable bio. Seize the opportunity to enhance your brand identity and make the profile photo cohesive with the cover photo. Furthermore, make sure the tone of voice you use in your bio is appropriate with your business. For example, if you are targeting youth, you will want to use jargon that they relate to. All these essentials should be on the first page and be easy to comprehend. 

2. Not knowing the difference between the social media platforms 

Be aware that each platform is different. This is a common social media marketing mistake because many people think that they should post the same content on all their platforms. Unfortunately, it’s not that easy.

Don’t treat all social media platforms the same as they are not: 

  • There are optimal image sizes for each platform. Know which sizes are better for which site to create quality content.  
  • Some platforms have a specific character count. For example, Twitter limits you to 280 characters a post, but on Facebook you can write as much as 63,206 characters a post. This doesn’t mean that you should write the limit. Use this infographic as a guide when you are writing your social media content as it provides you with the optimal length for every social media platform.
  • Cross-reference your target audience with the platforms you use to see if they are the most appropriate. Don’t post the same message to all your socials, learn which messages resonate best on each social media platform you use. 

3. Posting just to post

Simply said, if you don’t have anything important to say, don’t say it. Don’t feel forced to post as it just comes across as fake and your engagement rates won’t be high. They don’t create any engagement, traffic, or likes because your audience won’t find it relevant. There’s a mass of content being produced right now, and people are able to identify the fakes like a needle in a haystack. Check out our article, How Quality Content Can Help You Lead the Battle to enhance your content quality! 

If you don’t feel inspired to share something, accept it, and don’t share anything. You don’t have to post constantly to keep your followers happy. Whenever you post low quality content, your engagement rates will decrease. If users are not engaging with your content, Instagram will stop showing your posts in your follower’s feeds. To avoid this, you’ll want to create a content calendar ahead of time. Schedule a diverse set of content that varies between internal, external, inspirational, promotional, and behind-the-scenes content. Want to know more about the categories of quality content? Our past blog will help you!

4. Sticking to your agenda, because you don’t want to mess it up

The thing with social media trends is that they are always evolving, therefore you always need to evolve too. If you find that your content strategy is not going well, and you haven’t received the response that you had hoped – mend it! Don’t be afraid to try new things and step out of the box with your creativity. Use the content marketing cycle to follow an evolving path to successful social media marketing! It’s as easy as testing and readjusting. 

5. Constantly promoting your own service/products

You will scare away your followers and potential buyers if you are constantly posting about your own services and/or products. Create a relationship with your followers and gain their trust. This can be achieved by being transparent and showing who you are as a brand. This builds connection as it is valuable content that they identify and relate with. 

6. You leave your fans on UNREAD

We all despise being left unread. Everyone hates it when they don’t get a response from their favourite brand. We, as consumers, want to be heard and feel important. Reinforce your relationship with your fans and interact with them! Make them feel special by liking and replying to their comments. Most importantly, don’t ignore negative feedback, and instead make your followers feel like you are genuinely interested in them. 

There you have it: the top six social media marketing mistakes that one can make! Are you making these social media marketing mistakes too? Don’t worry, it’s not too late to revive your social media accounts and presence.

Thanks for reading! Tweet us if you’ve caught yourself in one of these common social media marketing mistakes, we’d love to hear from you. Interested in checking out my other articles? Click here.